CareFirst BlueCross BlueShield hired Jenny Smith as Executive Vice President and Chief Financial Officer. Reporting to Brian Pieninck, the CareFirst CEO, Jenny will lead a diverse financial organization driving innovation and financial strategy for this expanding business. Previously, Jenny was the CFO of Kaiser Permanente’s Northwest Region and authored a significant turnaround of that multi-billion dollar region. Before turning around the regional CFO role, Jenny led capital markets strategy at Kaiser Permanente Mid-Atlantic and was groomed in financial management with earlier roles in finance, operations and strategic planning.
CareFirst BlueCross BlueShield is the Mid-Atlantic region’s largest private sector health insurer, serving the healthcare needs of 3.5 million members in Maryland, the District of Columbia and portions of northern Virginia with nearly $10B in revenue.